After Switch 2 Success, Nintendo of America President Doug Bowser to Retire — Devon Pritchard Named Successor
Nintendo announced Thursday that Doug Bowser, the president and chief operating officer of Nintendo of America, will retire from the company on Dec. 31. The company also named Devon Pritchard as his successor and announced an additional leadership update involving Satoru Shibata.
- Bowser’s retirement
- Successor: Devon Pritchard
- Other leadership changes
- Bowser’s background and recent responsibilities
Bowser’s retirement
Doug Bowser will retire from Nintendo of America on Dec. 31. He served as NOA president and COO since 2019, when he succeeded Reggie Fils-Aime. In an official statement, Bowser said: “One of my earliest video game experiences was playing the arcade version of Donkey Kong,” and added that leading Nintendo of America has been “the honor of a lifetime.”
Successor: Devon Pritchard
Nintendo named Devon Pritchard as the new president of Nintendo of America. Pritchard is described as a 19-year veteran of the video game industry and currently serves as NOA’s executive vice president of revenue, marketing, and consumer experience. She joined Nintendo in 2006. Regarding her promotion, Pritchard said: “I am humbled and excited to take on this new role,” and noted that “Doug has been a fantastic mentor, and I look forward to building on the incredible foundation he has helped establish.”
Other leadership changes
Additionally, Satoru Shibata will join Nintendo of America as CEO while continuing his roles at Nintendo Co., Ltd. Specifically, he will remain a managing executive officer and corporate director, and a member of the company’s board. Shibata previously served as president of Nintendo of Europe from 2000 to 2018.
Bowser’s background and recent responsibilities
Bowser joined Nintendo in 2015 after earlier roles at Electronic Arts and Procter & Gamble. During his tenure as NOA president and COO, he oversaw major initiatives, including the launch of the Nintendo Switch 2 and the company’s expansion into entertainment ventures such as theme parks and films. Furthermore, Bowser highlighted pride in both business results and the consumer experiences Nintendo created under his leadership.
