Dick Wolf-Backed Studio Raises $9M to Turn Law & Order-Style Drama Into AI-Powered Daily Crime Games

Wolf Games — a studio founded by TV and tech veterans including Elliot Wolf, son of Law & Order creator Dick Wolf — is building AI-powered, narrative daily games. The company recently announced a new funding round and a partnership with NBCUniversal, and it says artists and writers will stay central as AI helps generate stories, art, and audio for short, repeatable play sessions.

1. What Wolf Games is building
2. How the AI stack works
3. Ethics and IP
4. Early games and examples
5. Industry reaction and questions

What Wolf Games is building

Wolf Games says it will produce short, daily, narrative-driven games that use proven mechanics like hidden-object play. The studio aims to let players return each day for a new case or episode, and to scale personalization so stories can be localized to a player’s city or neighborhood. In short, the goal is “endless” storylines wrapped around bite-sized gameplay.

How the AI stack works

Elliot Wolf and co-founder Andrew Adashek describe the studio’s system as a modular platform that combines text, image, audio, video, and code so creators can build faster. They emphasize that writers, game designers, editors, and visual artists are still creating the core characters and stories.

“So the high level is that we’re still human-first creatives in every sense of the word. We have writers, we have game designers, we have editors, we have visual artists on our team plugging away. But our goal is to deliver an endless amount of entertainment in the form that people love.”

According to the founders, the platform generates character assets and world-building elements after humans define the characters and personalities, and then it personalizes interactions for each player over time.

Ethics and IP

Wolf Games says it is using approved models from partners and keeping tools modular so it can swap models to meet partner standards. The studio frames its tech as augmentation rather than replacement, and it repeatedly stresses human oversight:

“We’re not interested in, like, making TV and film or games cheaper. We’re looking at what are the things that we can do to move beyond fear and say, ‘OK, you don’t have to ask permission anymore. You can build great games right now.'”

Meanwhile, the studio told reporters it is not directly training on or reusing broadcast scripts. Instead, it wants to “extend” IP universes with new, daily stories that live in the same worlds without recreating existing scripts or characters.

Early games and examples

Wolf Games has released a find-and-click discovery title, and it showed footage of an upcoming crime-investigation game called Public Eye. The studio also announced a fresh funding round and a partnership with NBCUniversal to explore immersive games; coverage of that funding round appears in Variety.

The studio says the teaser footage for Public Eye was created with the team’s writers and tools, and that character voices and story beats were designed by humans even when generation was used to produce visual or audio assets.

For example, the studio shared a simpler released title that players can try now; more details and a playable version are available on Clue Hunter.

https://www.youtube.com/watch?v=6aqKmlBgAnE

Industry reaction and questions

Wolf Games is entering a larger debate about generative AI in games. Some major studios have refused to publish AI-made content, while others are experimenting. Wolf Games positions itself in the middle: using generative tools to produce volume and personalization, while keeping human writers and artists in charge.

“If you give me access to our tools, I can create an interesting story in a pretty OK game. But when you give our tools to professional game designers and editors and storytellers and game creators, they create things that are next level.”

In addition, the founders say the studio currently employs about 20 people and expects new roles as it develops its tech and content. Yet, the plan raises recurring questions about sourcing, model selection, and how to balance speed with creative integrity — questions the studio says it is trying to answer publicly and with partners.