Disney Raises Prices for Disney+, Hulu and Bundles Starting Oct. 21 — Move Follows Kimmel Cancellation Backlash

Disney is increasing prices for Disney Plus, Hulu, ESPN Select and several bundles in the U.S., with the changes set to start on Oct. 21. Meanwhile, the move follows reports of customers reported canceling their subscriptions in protest over the company’s handling of Jimmy Kimmel Live!.

1. Price changes
2. Bundles and Hulu + Live TV
3. History and timing
4. Jimmy Kimmel situation and cancellations

Price changes

Disney posted the new prices on Disney’s support website. The main changes for October 21 in the U.S. are:

Disney Plus (with ads) — $11.99 monthly (was $9.99)
Disney Plus Premium (no ads) — $18.99 monthly (was $15.99), $189.99 annually (was $159.99)
Disney Plus, Hulu Bundle (with ads) — $12.99 monthly (was $10.99)
Disney Plus, Hulu Premium Bundle (no ads) — $19.99 monthly (no change)
Disney Plus, Hulu, ESPN Select Bundle (with ads) — $19.99 monthly (was $16.99)
Disney Plus, Hulu, ESPN Select Premium Bundle — $29.99 monthly (was $26.99)
Disney Plus Premium, Hulu, ESPN Select Bundle Legacy — $24.99 monthly (was $21.99)
Disney Plus, Hulu, HBO Max Bundle (with ads) — $19.99 monthly (was $16.99)
Disney Plus, Hulu, HBO Max Bundle (no ads) — $32.99 monthly (was $29.99)

Bundles and Hulu + Live TV

Additionally, bundles that include Hulu with Live TV are increasing. Specifically:

Hulu + Live TV (with SVOD ads) with Disney Plus and ESPN Select — $89.99 monthly (was $82.99)
Hulu + Live TV (no SVOD ads) with Disney Plus Premium and ESPN Select — $99.99 monthly (was $95.99)

History and timing

This will be Disney Plus’s third price increase in three years. To be specific, Disney Plus launched in 2020 at $69.99 per year or $6.99 per month. Furthermore, the service saw a price increase in October 2024, and now it will rise again in October 2025.

Jimmy Kimmel situation and cancellations

Separately, some subscribers reportedly canceled in reaction to ABC’s temporary removal of Jimmy Kimmel Live!. On Sept. 17, Disney announced the show would be pulled from the air indefinitely after host Jimmy Kimmel referred to “the MAGA gang” and mocked Donald Trump in relation to the suspected shooter of right-wing activist Charlie Kirk. Critics said the decision followed pressure from FCC chair Brendan Carr and the Trump administration.

Later, Disney said the show would return, though some ABC affiliates owned by Nexstar and Sinclair stated they would not broadcast it. Meanwhile, Disney’s own support site includes information on how customers can cancel Disney Plus, which some people reportedly used during the backlash.