GTA 6 Price Still a Mystery, but Take-Two Promises Huge Value for Fans

Grand Theft Auto 6 is still shrouded in mystery when it comes to its official price, but Take-Two Interactive’s CEO, Strauss Zelnick, promises that players will get their money’s worth. In a recent interview with Variety, Zelnick discussed the hot topic of game pricing and what fans can expect when GTA 6 finally launches.

Take-Two CEO says GTA 6 will “deliver more value than what we charge”
Official price not announced yet; Rockstar will reveal it later
GTA 5 has sold over 215 million copies, boosting franchise sales to nearly 455 million
GTA 6 set to release on PlayStation 5 and Xbox Series X on May 26, 2026
Game pricing strategy might include premium editions and future price drops
GTA 6 trailers broke records with massive view counts

GTA 6 Price? Still a Secret

For anyone hoping for a solid answer about how much GTA 6 will cost, you’ll have to wait a bit longer. Zelnick explained, “Pricing for GTA 6 will come from Rockstar in due time.” So, while the rumor mill spins about the possibility of an $80 or even $100 price tag due to the game’s huge scope and long development, nothing is official yet.

Take-Two’s Value Promise

Even though there’s no number attached yet, Take-Two’s boss made it clear that their goal is “to deliver more value than what we charge.” That’s a big promise, especially with all the recent debates about rising game prices. Zelnick also acknowledged that many big games launch at a premium price, sometimes with special editions, but tend to see price drops over time. This could be the case for GTA 6 as well.

GTA Franchise Still Breaking Records

Meanwhile, the Grand Theft Auto series continues to smash records. GTA 5 alone has now sold more than 215 million copies, and the entire franchise has moved nearly 455 million units worldwide. Not bad for a series that’s all about crime, chaos, and wild getaways!

Trailers That Shook the Internet

Although Rockstar Games hasn’t revealed the price, they have dropped two record-breaking trailers. The first GTA 6 trailer hit an incredible 93 million views in 24 hours. Then, the second trailer came along and completely shattered that record, racking up 475 million views in a single day. Clearly, fans are hyped.

Release Date Is Set

Finally, mark your calendars: GTA 6 arrives on PlayStation 5 and Xbox Series X on May 26, 2026. While the price remains a mystery, Take-Two is confident players will feel they’re getting plenty of bang for their buck. Stay tuned—Rockstar will let us know more “in due time.”