Hasbro and Mattel Lock In KPop Demon Hunters Merch — Monopoly Deal Arrives Jan 1, 2026; Huntr/x Dolls Pre‑Sale Nov 12

Mattel and Hasbro have been named co-master toy licensees for the Netflix animated hit KPop Demon Hunters, and both companies will produce a wide range of merchandise tied to the film.

1. Who the licensees are
2. Hasbro and the confirmed Monopoly Deal release
3. Mattel products and the Huntr/x pre-sale
4. Popularity, viewership and chart performance

Who the licensees are

Netflix named Hasbro and Mattel as co-master toy licensees for the animated franchise KPop Demon Hunters. Consequently, both companies will work with Netflix to create toys and products that tie into the film’s characters and world.

Hasbro and the confirmed Monopoly Deal release

Hasbro’s role includes games and play products across its brands. For example, Hasbro confirmed a Monopoly Deal edition tied to the franchise. Specifically, Monopoly Deal: KPop Demon Hunters is available for pre-order on Amazon, Target, and Walmart, and is scheduled to ship on Jan. 1, 2026.

Hasbro’s portfolio was noted in the announcement and includes brands such as Hasbro Games, Wizards of the Coast, Furby, and Nerf. In the company release, Tim Kilpin, president of toy, licensing, and entertainment at Hasbro, said:

“KPop Demon Hunters is a powerful pop culture phenomenon with global resonance — one that aligns seamlessly with our portfolio of iconic brands and our commitment to innovation,” Tim Kilpin, president of toy, licensing, and entertainment at Hasbro, said in a news release. “This collaboration with Netflix enables us to bring the film’s dynamic universe to life beyond the screen, offering fans immersive new ways to engage through play. Together, we’re building a product lineup that unites storytelling and fandom in a uniquely Hasbro way.”

Mattel products and the Huntr/x pre-sale

Mattel will produce a range of products including dolls, action figures, accessories, collectibles, play sets, and collaborations with co-brands. Additionally, Mattel Creations has opened a pre-sale for a three-pack of Huntr/x dolls, with a purchasable date listed and shipping planned for 2026.

Fans can sign up for the Mattel Creations pre-sale via the Mattel Creations page. According to the listing, the three-pack will be available for purchase on Nov. 12, and orders are set to ship sometime in 2026.

Roberto Stanichi, chief global brand officer at Mattel, commented on the partnership:

“We’re thrilled to deepen our partnership with Netflix through the record-shattering, chart-topping KPop Demon Hunters,” said Roberto Stanichi, chief global brand officer at Mattel. “Celebrating the breakout characters at the heart of the film, Mattel will harness our world-class design, creative, and marketing expertise to introduce a broad range of products across major categories to the delight of fans around the world.”

Rumi and Hunterx group are excited to see fans in Kpop Demon Hunters

Popularity, viewership and chart performance

The film has posted strong metrics since its launch. Specifically, Netflix reported that the movie racked up over 443 million hours viewed and 266 million views overall since release. As a result, it became Netflix’s most popular movie at the time of the announcement, surpassing the prior record-holder.

Moreover, the soundtrack track “Golden” reached No. 1 on the Billboard Hot 100, and the fictional girl group Huntr/x performed on late-night television programs including Jimmy Fallon and Saturday Night Live. These appearances contributed to the film’s ongoing cultural presence.