Magic: The Gathering’s Final Fantasy Set Smashes Records with $200M in One Day – Can Spider-Man Top This?

Magic: The Gathering’s Final Fantasy Set Shatters Sales Records

Magic: The Gathering just set a new high bar with its Final Fantasy expansion, smashing the previous sales record held by The Lord of the Rings: Tales of Middle-earth in just one day. This latest set became the fastest-selling Magic expansion ever, causing shortages at distributors and retailers worldwide.

• Final Fantasy MTG set generated over $200 million in revenue in one day
• The Lord of the Rings set took six months to reach the same milestone
• Collector boosters and boxes are reselling at premium prices
• Marvel’s Spider-Man set faces a tough challenge to match this success

Record-Breaking Revenue and Resale Prices

The Final Fantasy collector booster packs are currently selling for over $120 on tcgplayer.com, and full collector boxes have reached prices above $1,300. But these numbers are just the tip of the iceberg. According to Hasbro’s Q2 financial report, the set brought in over $200 million in revenue in a single day — a feat that previously took the Lord of the Rings set half a year to accomplish.

Universes Beyond: A Winning Formula

Magic’s Universes Beyond series combines popular trading card gameplay with beloved franchises, and despite some initial controversy, its financial success is undeniable. The Lord of the Rings set was widely considered the best-selling Magic expansion until now, with Hasbro CEO Chris Cox noting that its $200 million revenue over six months was about double what other top sets had achieved.

During the 2025 earnings call, Cox explained, “it’s easy to understand why a Lord of the Rings set performed so well, as it’s kind of the granddaddy of fantasy. It invented the genre, major books, major movies, major animation and games.”

However, the Final Fantasy set blew those numbers out of the water, with Cox highlighting that “the overlap of fan bases was stronger.” Being a franchise born from gaming, Final Fantasy naturally appeals to Magic’s core audience, but Wizards of the Coast also invested heavily in creativity and mechanics, making players truly feel the world of Final Fantasy through the cards.

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Can Marvel’s Spider-Man Keep Up?

Next up is the Marvel’s Spider-Man set, which theoretically has even broader mainstream appeal. Spider-Man is a cultural icon, but the overlap between Spider-Man fans and Magic players might not be as strong as with Final Fantasy. Cox pointed out that finding the “right IPs that are great adjacencies to what Magic fans might appeal to or what Magic might appeal to another fan base” is crucial.

Spider-Man’s vast history with hundreds of artists and writers might make it harder to capture the same unified vibe that helped the Lord of the Rings and Final Fantasy sets succeed. Still, the release is just around the corner, and Wizards has a packed Magic release schedule, so spoilers will likely emerge soon.

As a long-time Spider-Man fan, many are eager to see if this set can deliver the same immersive experience and financial success. But it’s clear that reaching the incredible benchmark set by Magic: The Gathering—Final Fantasy won’t be easy.

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