McDonald’s Japan Drops Street Fighter “Street Burgers” on Oct. 22 — Ryu’s Garlic Egg, Chun‑Li’s Sweet‑Sour Chicken & Ken’s Triple Cheese
Capcom and McDonald’s Japan are launching a Street Fighter-themed food promotion called Street Burgers, with themed sandwiches, drinks, and in-game costume colors for Street Fighter 6. The food items arrive at McDonald’s Japan on October 22, 2025, and several promotional commercials with custom sprite work are already available.
What is Street Burgers?
Street Burgers is a collaboration between Capcom and McDonald’s Japan that pairs Street Fighter characters with limited-time menu items. The promotion includes character-inspired sandwiches, special drinks, and a related advertising campaign featuring custom pixel-sprite animations.
Menu details
McDonald’s Japan announced several menu items tied to specific fighters. The announced items are:
- Ryu-inspired: a burnt garlic mayonnaise and egg teriyaki hamburger.
- Chun-Li-inspired: a fried chicken sandwich with sweet-and-sour mayo.
- Torichi (Ken-inspired): a triple-cheeseburger.
- Two new drink options: a McFizz and a McFloat, both made with carbonated apple juice and a special French fry seasoning.
- A double-cheese sausage McMuffin was also included in the announced lineup.
These items are part of the limited-time promotion starting on October 22, 2025 in Japan.
Commercials and sprite work
The promotion is supported by several commercials that use pixel-sprite animations in a Super Street Fighter II style. The ads show character-themed food gags and sprite-animated moves, including Akuma throwing a roasted garlic bulb at Ryu and Guile using a Sonic Boom that sprays mayonnaise at Chun-Li.
Watch the Ryu vs. Gouki Nalds commercial:
Watch the Chun-Li vs. Smile Guile commercial:
Watch the Ken vs. Vega Smile (M. Bison Burger) commercial:
In-game costumes in Street Fighter 6
Capcom also announced that yellow-and-red, McDonald’s-colored costume variations will be available for the World Warriors in Street Fighter 6. According to the announcement, these costumes will be provided for free in Japan.
Availability and platforms
The Street Burgers food items are launching at McDonald’s locations in Japan on October 22, 2025. Meanwhile, Street Fighter 6 is available on multiple gaming platforms, specifically: Nintendo Switch 2, PlayStation 4, PlayStation 5, Windows PC, and Xbox Series X.
Gallery
Below are the promotional images released for the collaboration:
