Mega Malamar in Pokémon Legends: Z‑A Turns People Into Hypnotized Superfans

Pokémon Legends: Z-A has officially revealed mega Malamar, a new mega evolution that changes the Pokémon’s appearance and highlights its established hypnotic behavior from the games’ lore.
Reveal
Game Freak added mega Malamar to Pokémon Legends: Z-A’s roster through an official reveal. The new form is presented as a mega evolution of the existing Malamar family and was shown to the public in a produced video segment.
The live-action video
The video is framed as a TV breaking news segment. In it, a newscaster reports that Lumiose City is experiencing a “crazy” wave of love and admiration for Malamar.
Additionally, the video shows a trainer who meant to demonstrate how friendly her Malamar was, but instead unintentionally triggered widespread human admiration across the city. Several humans in the segment are depicted as having changed personality and becoming dedicated Malamar fans, and one scene shows a trainer neglecting her own pet Pokémon while under the influence of Malamar-related behavior.
Malamar’s behavior in existing lore
According to established Pokémon lore, Malamar is known for strong hypnotic powers. In prior entries, basic Malamar and its pre-evolution have been described as using hypnotism to influence humans and play roles in historical events.
Furthermore, lore describes Malamar as forcing admiration from people and, in other cases, incapacitating prey before eating it. The reveal emphasizes those existing traits by showing humans compelled to idolize Malamar.
Other recent mega reveals and the leak connection
Game Freak previously revealed other megas for Pokémon Legends: Z-A such as mega Hawlucha and mega Victreebel, each presented with distinct high-production reveal videos. Mega Dragonite was also released, and that reveal drew discussion within the fandom.
Moreover, the lineup of megas shown so far matches a purported list of Pokémon that circulated in a May leak. As a result, the series of official reveals has aligned with that earlier, widely shared list.
Where to watch
You can view the official live-action reveal on the game’s YouTube page using the link above.