Prime Video’s Life Is Strange Series Has One Job: Nail Max and Chloe’s Relationship
Prime Video has officially greenlit a television adaptation of the Life is Strange franchise, with Charlie Covell (creator of KAOS and The End of the F***ing World) attached as executive producer and showrunner. The adaptation announcement came on Sept. 5, and the original developer, Don’t Nod, is not listed as part of the project. The game’s TV plans were previously rumored since 2016.
- Announcement and staffing
- Fan concerns about choices and canon
- Max, Chloe, and representation
- What observers say the adaptation will need to address
Announcement and staffing
Prime Video confirmed the series greenlight on Sept. 5 and named Charlie Covell as executive producer and showrunner. Covell is known for creating KAOS and for her work on The End of the F***ing World.
Production details beyond Covell’s role have not been released publicly. Additionally, the French studio that developed the original 2015 game, Don’t Nod, is not listed among the confirmed creative partners for the series.
Fan concerns about choices and canon
Fans have raised questions about how the show will handle the original games’ branching choices. Life is Strange (2015) is a narrative game built around player decisions, and some viewers worry an adaptation could pick a single “canon” outcome.
On social platforms, including a Reddit thread, users discussed those concerns and reacted to the news. The core narrative choice in the first game—the final decision between saving Chloe Price or saving Arcadia Bay—is frequently cited as a key example of branching outcomes that fans feel are central to the experience.
Max, Chloe, and representation
Factually, the Life is Strange series centers on relationships between characters as much as it does on supernatural or mystery elements. The 2015 game follows Max Caulfield, a photography student who returns to Arcadia Bay, and her reconnection with childhood friend Chloe Price.
In the games, players can make romantic choices: for example, Max can pursue a relationship with Chloe, with classmate Warren, or remain single depending on player decisions. The 2017 prequel Life is Strange: Before the Storm explores Chloe’s relationship with Rachel Amber, and players could choose a romantic route there as well.
Observers have also pointed to the series’ place in queer gaming communities. For instance, Life is Strange: True Colors received recognition for its portrayal of LGBTQ+ characters and won awards noted by outlets such as TheGamer. At the same time, industry reports like GLAAD’s 2025 findings have documented recent declines in mainstream media LGBTQ+ inclusion, which some commentators use when discussing representation in adaptations.
What observers say the adaptation will need to address
Multiple points are repeatedly noted by fans and commentators as important for any screen version:
- Character relationships: The bond between Max and Chloe is a focal point across the series, and many expect the show to reflect that central relationship.
- Handling player choice: Commentators have said the series will need a clear approach to adapting branching narratives without erasing key player experiences.
- Representation: Given the franchise’s history and audience, many viewers expect the adaptation to acknowledge character sexualities and queer storylines.
Finally, there are reports and discussions about fan interactions with creators. For example, concerns about abusive responses to creative decisions in the franchise have been covered by outlets such as Eurogamer, which some observers reference when urging respectful discourse around adaptations.
