Roblox Hit Steal a Brainrot Pulls Viral “Tung Tung Tung Sahur” Amid AI Copyright Fight — Fans Are Furious
Steal a Brainrot, a meme-focused Roblox game, has pulled a popular character called Tung Tung Tung Sahur after a dispute over who owns the original design. The game’s makers removed the character while creators and an agency say they are trying to sort a licensing issue tied to AI-assisted creation and revenue from the game.
- The game Steal a Brainrot removed the character Tung Tung Tung Sahur.
- The character is credited to TikToker Noxa, and an agency called Mementum Lab says it discussed licensing with the game creators.
- Both AI-generation and copyright law are part of the dispute, and an agency statement claims the game is making revenue from the character.
What was removed and why
Steal a Brainrot temporarily removed the character known as Tung Tung Tung Sahur, a wooden-drum creature, from the game in early September. The removal followed contact between the game’s team and the character’s creator or representatives.
Videos tied to the character have millions of views online, making the figure a recognizable part of the game’s collectible roster. For example, one popular video tied to the character has tens of millions of views.
Who the parties are
Noxa is the TikToker credited with creating Tung Tung Tung Sahur and other characters. The character appears on platforms and in fan spaces tied to the broader “brainrot” meme ecosystem.
@noxaasht
According to statements shared on social platforms, Noxa or their representatives engaged with one of Steal a Brainrot’s creators, who then involved legal counsel. An agency called Mementum Lab posted about the exchange and the character’s removal.
https://www.tiktok.com/@mementumlab/photo/7550221382047534358
The Italian brainrot community has cataloged Noxa’s work and described it as culturally significant; some community pages list the creator and their contributions.
According to the Italian brainrot wiki, Noxa is noted for a number of characters.
Steal a Brainrot’s fandom page also documents Tung Tung Tung Sahur and includes an in-game image.
The game’s fandom entry for Tung Tung Tung Sahur
What the agency said
Mementum Lab issued a public statement saying the game was earning revenue from the character and that the situation affected the agency’s partners. The statement reads exactly:
“Steal a Brainrot is making millions in revenue using Noxa’s work, in which we invest time and resources,” reads a statement made by the company on TikTok. “We were always open for discussion and Noxa would be happy for the players to keep playing with Tung Sahur. This situation isn’t fair regarding our partners (small and big studios) who have acquired our license in all fairness.”
Legal issues: who owns AI-assisted art?
The removal has prompted questions about whether AI-assisted or AI-generated images can be copyrighted. Under current U.S. guidance, copyright generally protects works that include human creative input.
In January 2025, the U.S. Copyright Office released a report that states: “the outputs of generative AI can be protected by copyright only where a human author has determined sufficient expressive elements.”
Legal precedent is still evolving; some recent cases have rejected copyrights for AI-generated work, while other situations are more complicated because humans often direct or edit the output.
The U.S. Copyright Office report
Cross-platform licensing complications
Steal a Brainrot has also been licensed for use on other platforms, which adds complexity. The game’s parent and partners operate in different U.S. states, meaning that multiple legal and licensing issues could affect how the character is used outside Roblox.
Player reaction and social media response
Fans reacted strongly when Tung Tung Tung Sahur disappeared from the game. TikTok videos showing upset players have drawn millions of views, and fans posted tributes and memes about the character.
@100attacktv Adeus tung tung tubg sahur! Sentiremos sua falta #roblox #gamesnotiktok
@lanaslifeee Did you know that TUNG TUNG SAHUR is BANNED in STEAL A BRAINROT on ROBLOX? 😩😭😞
@atlhawks What a terrible day 💔 #roblox #brainrot #stealabrainrot #tungtungtungsahur
@fressita.mss Descansa en paz✊🏼🕊️ #tungtungtungsahur #rip #teextrañaremos #🕊️ @Sahur
Some comments directed anger at Noxa, and one widely viewed TikTok featuring the creator had a top comment that included an edited image of Martin Luther King crying. The comment reads, “You did this because of your greedy ahh.”
@noxaasht hati hati #tungtungtung #sahurr #brainrot #bismillahfyp
On X, streamer KreekCraft posted about the situation and said he planned a live event to mark the character’s absence. As of the post, several hundred people were queued for the planned vigil.
My cousin who’s in middle school said there were kids crying about this btw https://t.co/hn9VBISyKu
— KreekCraft (@KreekCraft) September 16, 2025
Where things stand now
Parties involved say they are open to discussion. The agency and the game’s creators indicate negotiations or legal review are underway, while fans continue to post about the missing character.
Meanwhile, the character remains absent from Steal a Brainrot, and creators continue to debate how AI-assisted creations should be credited and licensed in games that generate revenue.
