Switch 2 Is Selling Like Crazy – So Why Isn’t Anyone Talking About It?
The Nintendo Switch 2 is flying off the shelves, but oddly, you don’t hear much buzz about it these days. Just a month after its June 5 launch, Nintendo revealed it sold an impressive 3.5 million units in just four days, marking it as the company’s fastest-selling console ever. Then, a recent accidental data leak on Nintendo’s corporate website hinted the total sales might have reached or are projected to hit 5.4 million by the end of June. For context, PlayStation 5 sold 4.5 million units in almost twice that time.
- Switch 2’s record-breaking launch sales
- Unusual quiet hype after the initial buzz
- Familiar design and interface choices
- Launch game Mario Kart World’s subtle impact
- Upcoming Donkey Kong Bananza release as a hype booster
Why So Quiet About Switch 2?
It’s a bit strange that despite these huge sales, the conversation around Switch 2 has cooled down quickly. Gamers seem to have moved on to other titles like Death Stranding 2, leaving the Switch 2 somewhat under-discussed. But this might be exactly what Nintendo planned.
The Switch 2 focuses heavily on continuity rather than reinvention. The interface is almost identical to the original Switch, the form factor feels familiar, and transferring your data is seamless. Features like GameShare and Virtual Game Cards emphasize interoperability, meaning the new console is designed to coexist with the original Switch instead of completely replacing it. Nintendo aimed for a smooth transition—much like how a new iPhone generation slips into your daily life without much fuss.
Familiarity Over Flashiness
This deliberate choice makes Switch 2 less of a headline-grabber. It’s a well-engineered upgrade, but not a totally new experience. The launch game, Mario Kart World, follows the same pattern. Despite its open-world twist, it keeps the classic Mario Kart feel, which has sparked some debate among hardcore fans but remains comfortable for most players. Mario Kart is a beloved staple for Nintendo fans but not necessarily the kind of game that generates massive hype or buzz like a new Legend of Zelda title might.
Donkey Kong Bananza: The Second Wave
Luckily, Nintendo has a secret weapon ready to reignite excitement: Donkey Kong Bananza, launching just six weeks after Switch 2’s debut on July 17. This is unusual—major exclusives typically don’t arrive so soon after a console launch.
Many speculate that Nintendo held back Donkey Kong Bananza either to avoid overshadowing Mario Kart World or as a clever marketing strategy to extend Switch 2’s hype period. Bananza promises to be a bigger shake-up: it’s the first 3D Donkey Kong platformer in 25 years, developed by the Super Mario Odyssey team, featuring a bold, open-ended design with free-form destructibility reminiscent of Breath of the Wild.
This fresh take might just flood social feeds and conversations more effectively than Mario Kart World did. Whether Nintendo planned this two-stage launch from the start or is adjusting on the fly, we’ll find out soon enough.
